Vidsy + ZENNI
The Goal
In this campaign, we want to educate viewers about why they should be wearing Blue Light blocking glasses and drive sales. We’ll be focusing on showing off pricing, the stylish aspect of the glasses, alongside an educational message on the Blue light protection.
Below are the different ways we approached the content and a summary of the routes we explored:
LIFESTYLE VARIETY 😍 - Pulse our message through the creative, and put emphasis on the stylish lifestyle imagery.
PRODUCT VARIETY ✨ - Show-off a great range of product alongside the lifestyle images.
SINGLE FOCUS 👌 - Straightforward messaging, & focus on 1 product and its lifestyle picture.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👉Logo & CTA upfront 👈- The Blokz logo & CTA has been pushed upfront in order to optimize performance, and brand recognition/recall.
🏃♂️Designed for mobile 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 2 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
Delivery & Next Steps:
You have 3 Videos & 3 stills to choose from 7 videos & 7 stills variations.
The videos are currently in 9:16 format, optimized for Pinterest.
Following selection, you have 1 round of amends on your selected videos.
The content…
You have 3 great videos & 3 still to choose from the variations below 👇