Vidsy + YSL
Rouge Volupté Shine
During this campaign you supported 10 creators.
⚽️ The Goal
With this campaign we want to develop content focussed on Rouge Volupté Shine benefits and drive consumer interest through to e-com.
⭐️ The Creative Execution
Within this brief we explored three different executions to ensure variety within the content 👇
👄 Innovative Formula - A series of videos solely focus on the innovative formula.
💋 Key ingredients - A different set of videos that focus on the main ingredients.
💄 Range of shades - A bank of videos that visually explain the inclusive range of shades available.
📱 Placement
We’ve outlined some best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The YSL branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Engaging narrative - The content is built to grab, and hold the attention of the viewer throughout the video.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16
You can select 3 videos
Please note: When referencing videos please use the code (E.g. WKR_3971)