Vidsy + VANISH
💧 AQUAMAN 💧
During this campaign you supported 2 creators.
⚽️ The Goal
This campaign is all about optimizing the existing assets and create thumb-stopping content that will push the target audience to buy Vanish Gold Gel & Vanish Gold Powder.
⭐️ The Creative Ideas
Within this brief we explored two different creative executions:
✂️TVC CUTDOWN - Within this execution we explore a Problem -> Solution approach. We establish the video with a problem to then introduce Vanish Gold Gel/Powder as the solution.
🔥CINEMAGRAPH - Within this creative execution we use a ‘See & Say’ approach to educate the target audience on Vanish Gold Powder/Gel and how they work.
📱 Placement
Targeting Facebook & IG In-feed and YouTube Skippable, we wanted to make sure we tapped into platforms and consideration best practices.
Brand Identity - Each video is consistent with the Vanish look & feel, including typography, styling and end card.
Consumable - Each video is easily digestible within the news feed.
Direct & Impactful: We’re capturing attention from the first second.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 16:9 (15’’) and 1:1 (6’’)
You can select 1 video set (16:9 and 1:1) per product, 4 videos in total
Please note: When referencing videos please use the code (E.g. WKR_3971)