Vidsy + T-MOBILE
UIT & THUIS
The Brief
To raise awareness of T-Mobile’s Uit & Thuis package and encourage the audience to learn more using impactful messaging and TVC creative.
The Creative Articulation
Utilising a mix of impactful messaging, campaign creative and motion typography we asked creators to respond to two distinct creative routes:
OUTSIDE INSIDE - inspired by the TVC a no-nonsense “inside-and-out” cut of the advert - fast-paced and punchy!
LOOP’D - a smooth loop or motion poster utilising key scenes from the TVC accompanied with impactful messaging
INFORMATIVE ENTICING IMPACTFUL
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
✅ Messaging ✅ - content drives a strong brand and campaign message
👉🏻 Branding 👈🏻 - we’ve made sure there is a strong brand presence across all creative
🎯Impactful 🎯- grabs attention from the off - either with dynamic type or impactful visuals / transitions
📈Variance 📈 - the creative has unique variables meaning you can test to understand what is engaging with consumers to influence future content
Delivery & Next Steps:
All videos are 9:16 (vertical)
You can choose 3 videos
You have 1 round of feedback (if required)
You have 1 additional format (4:5)
Please note: When referencing videos please use the code (E.g. QUWU_8591)
The content…
You have 7 great videos to choose from 👇🏻