Vidsy + TIKTOK
#THANKYOUNHS
The Goal
The aim of these videos is to amplify the #ThankYouNHS message to raise awareness of TikTok’s stance and gratitude.
Success will be measured by VTR .
Below are the different ways we approached the content and a summary of the routes we explored:
VOICE MASHUP 🎤 - Mashup multiple videos that have a voice in it. This mashup will build a stronger narrative built towards the gratitude towards the NHS medical staff.
BURST OF EMOTION 💕 - Mashup of all the original ways of communicating users messages of gratitude on TikTok. Sometimes they used overlays, sometimes they wrote on papers, other danced, clapped and more..
ONE STORY FROM MANY ✨ - Get the viewers to focus on only 1 UGC, dive into its narrative, right before showing off a grid of others UGCs.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The TikTok branding has been injected through each content, knowing that it shouldn't be the focus.
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with viewers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
5 videos x 2 formats
9:16 for Facebook & Instagram stories
4:5 for Facebook & Instagram feed
Delivery & Next Steps:
Please select your favourite 5 videos from, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, optimised for Stories.
Following selection, you have 1 round of feedback on your selected videos.
Once amended we will proceed to formatting for an overall delivery of 10 videos.
The content…
You have 13 great videos from the variations below 👇