Vidsy + TIKTOK
#FORTHEGAMERS
The Goal
The aim of these videos is to drive new user acquisition in the 18+ audience. We created some videos that tap into the popular interest of gaming, and others that resonate with a broader audience.
Success will be measured by install rates, new user volume and CPI.
Below are the different ways we approached the content and a summary of the routes we explored:
FOMO 🎮 - Focus on 1 niche topic that only gamers would relate to, we play with gamer language and common themes e.g. EMOTE jokes, Memes etc..
FOMO MASHUP 🎬 - Show off what TikTok has under the roof in terms of gaming Content & create a dynamic Mashup to make it perfect for social in 15 seconds
XMAS - REWIND ⏪- Get the viewers to see what they missed out in 2019 on TikTok by leveraging a rewind video clip.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The TikTok branding has been slightly injected through each content, knowing that it shouldn't be the focus.
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
Fomo 6 sec: 3x videos in 2 formats (4:5 & 9:16)
Fomo 15 sec Mashup: 3x videos in 1 format (4:5)
Xmas: 5x 30sec videos in 1 format (4:5) to be reformatted to 9:16 and cut down to 15 sec
Delivery & Next Steps:
Please select your favourite 3 videos from 'Fomo 6 sec', 3 videos from 'Fomo 15sec mashup' and 5 videos from 'xmas' , using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 4:5 format, optimized for Feed.
Following selection, you have 1 round of feedback on your selected videos.
Once amended we will proceed to formatting & cutdown for an overall delivery of 16 videos.
The content…
You have 18 great videos from the variations below 👇