Vidsy + TIKTOK
EDUTOK UGC
The Goal
The aim of these videos is to drive new user acquisition in the 18+ audience. We created some relatable educative videos that tap into different interests. Some content are educative and other are funny with an educative look.
Success will be measured by install rates, new user volume and CPI.
Below are the different ways we approached the content and a summary of the routes we explored:
SINGLE FOCUS 👌 - Entice audiences to download TikTok by showcasing a single video that encapsulates the EduTok style content that’s available on the platform.
MASHUP ✨ - Feature a range of category videos that showcase the huge range of Edutok content available.
REVEAL 😮 - Tease the viewers on what’s behind TikTok. We aim to reach performance by leveraging curiosity gap.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The TikTok branding has been injected through each content, knowing that it shouldn't be the focus.
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
14 videos x 3 formats
9:16 for IG stories & Snap Ads
16:9 for YouTube TrueView
4:5 for Facebook & Instagram feed
Delivery & Next Steps:
Please select your favourite 14 videos from, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 round of feedback on your selected videos.
Once amended we will proceed to formatting & cutdown for an overall delivery of 42 videos.
The content…
You have 25 great videos from the variations below 👇