Vidsy + thinkmoney
Money For What Matters
🎯 Objective
AWARENESS + CONVERSION
Establish awareness of the thinkmoney proposition and associated benefits and drive thinkmoney account sign-ups.
🎨 Direction
Establishing thinkmoney as a unique solution to low credit and budgeting predicaments, landing the emotional benefit of having money to spend on what really matters in life.
15” Assets - These assets highlight the heartwarming emotional pay-off through a variety of scenarios that showcase the benefits of using the app.
6” Assets - These assets use excitement and passion as an emotional hook to lead the viewer into the app UI and showcase the benefits.
🤩 Content
When referencing videos please use the code (E.g. HJFB_7912)
15” Assets - Google AC - Select 2 videos from the 4 available.
6” Assets - Google AC + Youtube Bumpers - Select 2 videos from the 4 available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above.
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on 14th January 21
Vidsy to action feedback and re-supply on 19th January 21
Once approved Vidsy to reformat the content to 1:1, 16:9
*Final videos to be delivered on 31st January 21
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur