Vidsy + Good Life Competition
MORE CHANCES TO WIN
The Goal
We want to drive immediate sales (ROAS), but also want to position the Good Life Competition as an established & trustworthy brand in the UK. We want to hero the premium products (Luxury & super cars) whilst showcasing some social proof elements such as the Trustpilot ratings or users testimonials.
Below are the different ways we approached the content and a summary of the routes we explored:
BURST OF EXCITEMENT 🤩 - Get the viewers excited by the luxurious/sport cars, and showcase one of the main USP: The odds to win.
IT WORKS 👍 - Show off social proof & leverage testimonials to reinforce brand credibility when featuring the USPs & prizes.
TAKE ACTION 🎯 - Urge the viewers to take action with an always on CTA & claim whilst showing off the prizes behind taking this actions.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Good Life Competition branding has been injected through each content, to reinforce brand recognition & recall.
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message/product or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
3 videos x 2 formats
9:16 for Facebook & Instagram stories
4:5 for Facebook & Instagram feed
1 Still x 1 format
4:5 for Facebook & Instagram feed
Delivery & Next Steps:
Please select your favourite 3 videos + 1 Still from, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 rounds of feedback on your selected videos.
Once amended we will proceed to formatting for an overall delivery of 6 videos + 1 Still.
The content…
You have 8 great videos from the variations below 👇