Vidsy + Tampax
Moment of Comfort
During this campaign you supported 10 creators.
✅ The Objective
This campaign is all about establishing Tampax as having the UK and Ireland’s most effective and comfortable tampon, in any scenario.
We’ve leveraged playful TVC content, stock footage and premium motion graphics to paint a vivid picture: Tampax doesn’t just understand the lifestyles of today’s women — it caters directly to them.
⭐️ The Creative
We’ve created content bucketed into three distinct tracks:
The Moments: Here, we use stock footage and tailored messaging to relate to specific moments our target consumer is facing this year and beyond.
The Demo: Putting a twist on Tampax’s playful TVC content, these videos add color and energy to the product demo, truly optimizing for placement.
The Why: In our final route, we put our No. 1 claims front and center, accentuated by product shots and engaging motion visuals.
📱 The Placement
Targeting Programmatic, we made sure to tap into best practices and considerations.
Quick Hook: Special emphasis in placed on the first 5 seconds, front-loading our branding, CTA offer and hook message.
Recognizable: The Tampax logo and product images are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are in 16:9, optimized for Programmatic
Please select 8 videos (4 ‘Moments,’ 2 ‘Demo’ & 2 ‘Why’ and provide your first round of feedback, by tomorrow (19th August) in preparation for our Feedback Call.
Please note: When referencing content please use code (E.g. WKR_3971)