Vidsy + Suzi Wan
Instant Cups
🎯 Objective
AWARENESS
Establish awareness of the 4 new Suzi Wan SKUs, celebrating launch into new dynamic segment — instant cups
🎨 Direction
Understanding our audience’s need for convenience without compromise; this direction will look to establish Suzi Wan’s premium taste cues by stimulating all senses before landing the product’s practical benefits.
Across all assets, we’ll focus on a range of products to highlight the wide variety of choice and flavours for consumers. The key message we’re looking to land across all content is quality without compromise.
🤩 Content
We’ve got 9 great videos to share with you.
When referencing videos please use the code (E.g. FCLH_0001)
Group 1 - Instagram Stories - Select 3 videos from the 9 available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above.
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on 10/12/2021
Vidsy to action feedback and re-supply on 14/12/2021
Once approved Vidsy to reformat the content to 4:5, 16:9
*Final videos to be delivered on 10/1/2021
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur