Vidsy + SkinCeuticals
Backed By Science
During this campaign you supported 12 creators.
⚽️ The Goal
The goal of this campaign is to boost the awareness of the SkinCeuticals Range as evidence-based skincare products.
⭐️ The Creative Execution
We created a series of sophisticated videos that with premium visuals educate the viewer on the key benefits of SkinCeuticals while raising awareness of the brand. Each video features a different product:
C E Ferulic (16:9 x 15 sec // 16:9 x 20 sec // 9:16 x 6 sec)
H.A. Intensifier (16:9 x 15 sec // 16:9 x 20 sec // 9:16 x 6 sec)
Discoloration Defense (9:16 x 6 sec)
📱 Placement
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The SkinCeuticals branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Digestible - Each video is direct and easy to digest in a news feed or story.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 16:9 and 9:16
You can select 7 videos:
2 x 20 sec (1 x product)
2x 15 sec (1 x product)
3 x 6 sec (1 x product)
Please note: When referencing videos please use the code (E.g. WKR_3971)