Vidsy + Sensodyne
Ice Cold
During this campaign you supported 9 creators.
✅ The Objective
This campaign is all about establishing Sensodyne as the go-to solution for sensitive teeth.
We’ve leveraged distinct branding, stock imagery and tailored messaging to paint a vivid picture: With Sensodyne, you can go back to enjoying the things you love this summer.
⭐️ The Creative
We’ve created content for two different tracks, all specific to a special summer occasion with an emphasis on positivity:
🍦 Food: We’ve featured frozen treats typically associated with sensitive teeth, and placed them in context to bring the Sensodyne proposition close to home.
🍹 Drink: Using a similar strategy with ice-cold, refreshing drinks, we demonstrate Sensodyne’s specific value this summer.
📱 The Placements
Targeting YouTube, we made sure to tap into the platform’s best practices and considerations for each format.
KEY HOOK - Across our 15-second videos, special emphasis in placed on the first 5 seconds, frontloading our branding and hook message.
FOCUSED - Our 6-second videos are direct and easy to digest, focusing on a single message and visual.
RECOGNIZABLE - The Sensodyne and GSK logos are featured prominently across all content, while messaging and visuals are consistent with past portrayals of the brand identity.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 16:9
Please select 12 videos and provide your first round of feedback by Friday (12th June) in preparation for our Feedback Call.
Please note: When referencing content please use code (E.g. WKR_3971)