Vidsy + Santander
Student Campaign 2022
🎯 Objective
ACTION
Highlight the benefits of the Student Current Account to prospective account holders to drive new account openings.
🎨 Direction
Our creative route has built on the strategic direction and delves into themes of adventure, exploration, and travel using compelling imagery in line with our supplied messaging hierarchy.
Our creators have used the supplied assets to create their own storylines exploring where a FREE Railcard can take you & the emotional benefits of opening a Santander 1|2|3 student account.
Group 1 - these videos use slick editing techniques to showcase the offer in parallel to the emotional benefit of opening a Santander student account.
Group 2 - these videos build on the same themes but use iconography as well as imagery to increase comprehension and encourage viewers to click through the carousels.
Group 3 - these statics are clear and easy to comprehend, hero-ing our offer messaging & newly sourced imagery themed around travel.
🤩 Content
When referencing videos please use the code (E.g. VDSY_0001)
Group 1 - Videos - 9:16 FB+IG Stories - Select 2 videos from the 5 available.
Group 2 - Carousels - 9:16 FB+IG Stories - Select 2 videos from the 4 available.
Group 3 - Statics - 9:16 FB+IG Stories - Select 2 statics from the 4 available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on July 12, 2022
Vidsy to action feedback and re-supply on July 15, 2022
Once approved Vidsy to reformat the content to 4:5, 1:1, 16:9
*Final videos to be delivered on July 29, 2022
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur