Vidsy + Robitussin
Natural Relief
During this campaign you supported 12 creators.
✅ The Objective
This campaign is all about showing how Robitussin Naturals is the drug- and alcohol-free way to relieve your cough symptoms — for both children and adults.
We’ve leveraged vibrant product assets and slick animation treatments to paint a vivid picture: The natural solutions you prefer finally have a trusted name behind them.
⭐️ The Creative
You’ll find the following key elements present throughout all content, which are central to the core Robitussin Naturals proposition:
Human: With relatable and clear messaging leading the way, all content feels distinctly helpful and approachable.
Natural: All content pairs large and engaging product imagery with messaging and supporting images that work together to bring nature-based themes to life.
Informative: As the product suggests, all content emphasizes the appeal of naturally sourced relief.
📱 The Placement
Targeting Pinterest, we wanted to make sure we tapped into the platform’s best practices and considerations:
Recognizable - The Robitussin Naturals logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand’s identity.
Focused - Robitussin branding is front and center, paving the way for a clear benefit and takeaway in each video.
Impactful - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Robitussin Naturals story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Adult Products
Children’s Products
Delivery & Next Steps:
Please select 2 videos and 4 images for Adult products.
Please select 2 videos and 4 images for Children’s products.
Please make these selections and provide your first round of feedback by Tuesday, September 8th.
Please note: When referencing content please use code (E.g. WKR_3971)