Vidsy + Redee Patch
Lose The Glow
During this campaign you supported 8 creators.
✅ The Goal
This campaign is all about introducing Redee Patch as the reliable, discreet solution to combat alcohol flush.
We’ve leveraged authentic UGC content, strong product shots and personal hooks to paint a vivid picture: With Redee Patch, you’ll dial down the glow, and dial up the confidence.
⭐️ The Creative
We’ve created content divided into three creative buckets, all centered around Redee Patch’s unique benefits and brand characteristics.
EASY AS 1️⃣-2️⃣… - In these videos, we introduce our audience to Redee Patch — specifically, how easy it is to benefit from the product.
30K DON’T LIE 💯 - This content leverages strong UGC content to put faces to the brand and bring its value to life.
PATCHED UP 🩹 - We go outside the box here, getting creative with the patch and packaging visuals, resulting in some of our most unique videos.
📱 Placements
Targeting Facebook and Instagram, we wanted to make sure we tapped into the platform’s best practices and considerations:
Brand Identity - Each video is consistent with recent portrayals of the Redee Patch identity, while also weaving in some new visuals and messages.
Consumable - Each video is easily digestible within the news feed.
Direct & Impactful: We’re capturing attention from the very first second.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are in 9:16 (and will also be formatted to 4:5 and 16:9)
Please select 3 videos and 1 still and provide your first round of feedback by EOD tomorrow (April 16).
Please note: When referencing content please use code (E.g. WKR_3971)