Vidsy + Ralph Lauren
Luxurious Freedom
🎯 Objective
Conversion
Drive purchase of Polo Blue Parfum, educating consumers on Polo Blue’s biggest launch in years!
🎨 Direction
All content convinces a younger audience and gift givers to purchase Polo Blue Parfum by introducing Blue as a new signature scent that will add luxury to their everyday activities.
Our creative:
— Introduces what’s new, better and different
— Appeals to our audience’s sense of freedom
— Showcases the sustainable packaging
🤩 Content
When referencing videos please use the code (E.g. XJUR_3736)
BIM 1 (Fragrance) - Facebook, Instagram & TikTok - Select 1 videos from the 3 available.
Feedback PIN: 5542
BIM 2 (Sustainability) - Facebook, Instagram & TikTok - Select 1 videos from the 3 available.
Feedback PIN: 5542
BIM 3 (Ingredients) - Facebook, Instagram & TikTok - Select 1 videos from the 3 available.
Feedback PIN: 5542
BIM 4 (Gifting) - Facebook, Instagram & TikTok - Select 1 videos from the 3 available.
Feedback PIN: 5542
BIM 5 (Trio) - Facebook, Instagram & TikTok - Select 1 videos from the 4 available.
Feedback PIN: 5542
Delivery & Next Steps:
Select the 5 videos you’d like to proceed with from the showreels above
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on Thursday, Dec. 9
Vidsy to action feedback and re-supply on Friday, Dec. 10
Once approved, Vidsy to reformat two videos to 4:5 and 1:1.
Final videos to be delivered on Monday, Dec. 20*
The password to access this page is 5542
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur