Vidsy + Ralph Lauren
Beary Christmas
During this campaign you supported 15 creators.
✅ The Objective
This campaign is all about establishing Ralph Lauren fragrances as the very best gift this holiday season.
We’ve leveraged seasonal visuals, vibrant product images and distinct branding to paint a vivid picture: The holidays are about happiness and connection, and Ralph Lauren fragrances are the perfect way to deliver those emotions.
⭐️ The Creative
We’ve created content for both Awareness and Conversion.
Our Awareness content features the Polo Bear and his family from the 30-second brand film, focused down to 6 seconds.
Our Conversion content features our products front and center, enticing our audience to swipe up and purchase. This content is divvied into three creative routes:
🎁 Unboxing: Using the visual moment synonymous with gifting, we frame our fragrances as not just items, but experiences.
❄️ Snow White: Here, we leverage snowy backdrops to help isolate our products and make them jump off the feed.
🛷 Open Sleigh: Finally, we lean into the visuals that feature the Polo Bear’s sleigh of gifts for creative that’s distinctly Polo.
📱 The Placements
Targeting Facebook, Instagram and YouTube, we made sure to tap into the platform’s best practices and considerations for each format.
Recognizable: The Ralph Lauren and product logos are featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each video is consumable, direct and easy to digest in a news feed, story or YouTube bumper.
Impactful: Each piece of content features powerful yet concise messaging to cut through the clutter and connect our visuals to actions.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Conversion Content:
Awareness Content:
Delivery & Next Steps:
All videos are 9:16, and will also be optimized for 4:5. Additionally, Awareness videos will be optimized for 16:9.
Please select 10 Conversion videos and 3 Awareness videos, and provide your first round of feedback, by Thursday (18th June) in preparation for our Feedback Call on Friday. (19th June at 10 a.m. ET).
Please note: When referencing content please use code (E.g. WKR_3971)