Vidsy + Rakuten
Summer Savings
During this campaign you supported 10 creators.
✅ The Objective
This campaign is all about establishing Rakuten as the top option to earn cash back for your special-occasion buys this summer.
We’ve leveraged distinct branding, product photos and tailored messaging to paint a vivid picture: Rakuten is here to put cash in your pocket all summer long — they’ll even pay you to get started.
⭐️ The Creative
We’ve created content for three different tracks, all specific to a special summer occasion:
Father’s Day: Here, we open by reminding our audience that Father’s Day is fast approaching, but your search for Dad’s gift is easier than you think..
Graduation: Capped with some graduation-specific visuals, these videos showcase the variety of items that you can save on, whether it’s for gifting or for treating yourself.
Independence Day & Canada Day: We end with a celebration, as positive vibes and visuals accompany outdoor essentials.
📱 The Placements
Targeting Facebook, Instagram, Pinterest and YouTube, we made sure to tap each platform’s best practices and considerations.
RECOGNIZABLE - The Rakuten logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each video is consumable, direct and easy to digest in a news feed, story or YouTube bumper.
IMPACTFUL MESSAGING - Each piece of content features contextually relevant messaging to cut through the clutter and tell the story of savings.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 (and will also be formatted to 1:1, 4:5 and 16:9)
Please select 6 videos and provide your first round of feedback by EOD Today (June 8th) in preparation for our Feedback Call at tomorrow at 10 a.m. PT.
Please note: When referencing content please use code (E.g. WKR_3971)