Vidsy + Rakuten
Cash Back Season
During this campaign you supported 10 creators.
✅ The Objective
This campaign is all about establishing Rakuten as the best way to earn cash on the purchases you’re already making this summer.
We’ve leveraged distinct branding, product photos and tailored messaging to paint a vivid picture: Rakuten is here to put cash in your pocket as we head into the Fall — they’ll even pay you to get started.
⭐️ The Creative
We’ve created content for three different tracks, all specific to a special summer occasion:
Rakuten Canada’s Birthday: Using birthday and celebratory visuals, we land the message that Rakuten’s big day is here — and you’re the one getting the gifts.
Back-To-School: Here, we remind the audience of the key items they’ll need for the new school year, with some cash-back incentive to act now.
Labor Day: We end with our end-of-summer celebration, highlighting USA and summer visuals with outdoor essential items.
📱 The Placements
Targeting Facebook, Instagram, Pinterest and YouTube, we made sure to tap each platform’s best practices and considerations.
RECOGNIZABLE - The Rakuten logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each video is consumable, direct and easy to digest in a news feed, story or YouTube bumper.
IMPACTFUL MESSAGING - Each piece of content features contextually relevant messaging to cut through the clutter and tell the story of savings.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16 (and will also be formatted to 1:1, 4:5 and 16:9)
Please select 7 videos (3 Birthday, 2 BTS, 2 Labor Day) and provide your first round of feedback by EOD Tomorrow (July 29th) in preparation for our Feedback Call at Thursday at 10 a.m. PT.
Please note: When referencing content please use code (E.g. WKR_3971)