Vidsy + quaker
Chewy Bars🍫
During this campaign you supported 12 creators.
⚽️ The Goal
This campaign is all about raising awareness of the Quaker Chewy Granola Bars while also encouraging the viewers to try them out 🙌
To do this we have created a series of videos of varying lengths and visual style to make the product pop in the scrolling feed.
⭐️ The Creative Ideas
Within this brief we’ve explored two different creative ideas to ensure variety within the content:
🙌 Static assets to life - Within this execution we bring the static assets to life and create an elegant, jaw-dropping animation to showcase the product's benefits.
✂️TVC cutdown - In this videos we focus our attention on turning the TVC into a 10 seconds masterpiece perfect for the scrolling feed.
📱 Placement
Targeting In-feed and Stories, we wanted to make sure we tapped into platform and consideration best practices.
Brand Identity - Each video is consistent with the Quaker look & feel, including typography, styling and end card.
Consumable - Each video is easily digestible within the news feed.
Direct & Impactful: Using fast paced, bold messaging we deliver the key message in a quick yet effective way.
The Content
You have 9 videos + 3 assets to choose from 👇
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are in 9:16
All statics are in 1:1
You can select 3 x 9:16 videos and 1 x static
Please note: When referencing videos please use the code (E.g. WKR_3971)