Vidsy + Proform
iFit
🎯 Objective
CONVERSION & AWARENESS
Display the benefits of the Pro 22 & the Pro 9000 - including Global Workouts and ActivePulse™ Control, driving viewers to click through and shop.
🎨 Direction
We are showing off both models in a series of Pinterest videos & statics. The statics embrace the notion of New Year’s resolutions and drive awareness. The videos are evergreen and drive conversion. Visually they use the TVC to illustrate the key benefits with supporting messaging.
Group 1 - these are 10” evergreen videos
Group 2 - these are the statics with the “New Year” theme
🤩 Content
When referencing videos please use the code (E.g. VDSY_0001)
10” Videos - Pinterest - Select 2 videos from the 5 available.
Statics - Pinterest - Select 4 statics from the 7 available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above.
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on 1st December
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur