Vidsy + Brand
Project Name
🎯 Objective
AWARENESS / CONSIDERATION / CONVERSION
Take the objective directly from the Strategy Proposal. Ensure this is consistent with what has been agreed with the client upfront!
Include any specific KPIs if they’re referenced by the client.
🎨 Direction
One or two lines that encapsulate the agreed Direction that the content took. Take this directly from the Proposal, and condense accordingly.
Be assertive. The content doesn’t aim to do anything, it will do what has been agreed - confidence is key!
If specific creative routes were agreed with the client, then list these below with a one line summary that encapsulates each approach.
Example route #1 - these videos land the product upfront
Example route #2 - these videos grab audience attention with a compelling message
Example route #3 - if they’re placement specific then outline this here
…
🤩 Content
You should breakdown the showreels based upon the campaign deliverables. Refer back to the Deliverables slide within the Proposal, and create Showreels based upon these.
When referencing videos please use the code (E.g. VDSY_0001)
Name of group #1 - Placement - Select X videos from the Y available.
Name of group #2 - Placement - Select X videos from the Y available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on XXXXXXX
Vidsy to action feedback and re-supply on YYYYYYY
Once approved Vidsy to reformat the content to XYXYXY
*Final videos to be delivered on ZZZZZZZZZZ
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur