Vidsy + Persil
The Brand you Trust
8 Creators were involved in the production of your content.
The Objective - AWARENESS & CONSIDERATION
Convince people that Persil is the detergent brand you can trust and rely on.
The Creative Direction
THE BRAND YOU TRUST
With 2020 creating even more uncertainty, consumers are looking to stick to the habits, enjoyments and brands that they know and trust.
Within this content we have created a suit of assets that reinforce the heritage and trust that Persil has built in Germany over the last 111 years.
Each asset covers…
Trust: We’ve survived for over a century… we’re here to stay.
Performance: Unrivalled 4in1 Power.
Context: Hygienically clean laundry to give you confidence.
📱 Placement
Targeting FB+IG Stories & In-feed plus YouTube placements, we wanted to make sure we tapped into platform best practices.
Land key message from the off to instantly grab attention.
A succinct narrative to hold attention throughout.
Prominent Persil branding & product placement from the start.
Easily understood in a busy social environment.
The Content
You have 12 videos to choose from👇 When referencing videos please use the code (E.g. NRSF_4282)
Delivery & Next Steps:
All awareness videos are currently in 9:16 for stories placement.
All consideration videos are currently in 4:5 for in-feed placement.
You can select 2 videos from each showreel (4 in total)
You have 2 rounds of feedback on your selected videos.
Following this, we’ll then optimise all videos into 16:9 for YouTube placements.
Please note: When referencing videos please use the code (E.g. GDMI_1535)