Vidsy + Pantene
Grow Strong - Pinterest
During this campaign you supported 15 creators.
⚽️ The Goal
The goal of to drive awareness of the Grow Strong range and, consequently, to drive purchase intent with customers who engaged with our content.
⭐️ The Creative Execution
👉 Phase 1 - Awareness
This execution is all about creating content that stands out amongst all the other pins. With engaging visuals and a compelling copy we grab the attention of the audience and we tell them what the product can do for them.
👉Phase 2 - Purchase intent
By using powerful visuals alongside strong text animations that grab the attention of the audience right away we encourage pinners to explore new hair care solutions and we push them to try out the Grow Strong range.
📱 Placement
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Product Focused - As campaigns that feature clear product placement are 20% more likely to drive offline sales lift, we made sure to have the key product upfront.
Standing out from the crowd - We use bold text overlays and clever editing styles to make the pin stand out amongst others.
Key Trends - We call out top search terms such as ‘Hair Growth’ ‘Natural Hair Care’ ‘Hair Masks & Treatments’ to make sure the pinners resonate with our content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
🔍 Phase 1 - Awareness
🛍 Phase 2 - Purchase intent
Delivery & Next Steps:
All videos are 9:16 for Pinterest
You can select 8 videos (4 x awareness + 4 x purchase intent)
Please note: When referencing videos please use the code (E.g. WKR_3971)