Vidsy + Pantene
✨Gold Series✨
During this campaign you supported 12 creators.
⚽️ The Goal
The goal of this campaign is to drive demand for Gold Series from Pantene. We want the viewer to know that there’s a range of products designed for their needs, from a major hair care brand.
⭐️ The Creative Execution
👉 6 sec // 9:16 // IG Stories - Awareness
This execution is all about creating a series of short, snappy videos with a clear, single focus on one USPs of the Pantene Gold Series so that the viewers can quickly digest it.
👉Up to 15 sec // 9:16 // Pinterest - Consideration
This execution is all about getting the viewer hyped and excited about the range. Using a clean, premium layout we want to show off the range of products while featuring the USPs which resonates best with the target audience.
📱 Placement
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The Pantene Gold Series branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Digestible - Each video is consumable, direct and easy to digest in a news feed or story.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16
You can select 6 videos (3 x 6 sec + 3 x up to 15 sec)
Please note: When referencing videos please use the code (E.g. WKR_3971)