Vidsy + PANADOL
IRELAND 2020
The Goal
The aim of this campaign is to drive consideration of Panadol Extra Soluble as the tough pain reliever consumers can trust. We want to focus on driving contextual relevancy with consumers across peak periods throughout the year.
👉 In order to achieve this purpose we created 2 to 5 bespoke videos per celebratory occasion that can be templatized & iterated through the year.
Below are the different events treated:
BANK HOLIDAY IN IRELAND 🇮🇪
ST PATRICKS DAY 🍀
RUGBY FOCUS 🏉
FOOTBALL FOCUS ⚽️
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Panadol branding has been injected through each content, to increase brand recognition & recall.
🏃♂️On-the-go content 🏃♂️- All content delivers a hook message, the claim, or the product itself in a short amount of time and brings core info within the first 3 seconds.
👩⚖️Legal & Disclaimers 👩⚖️- The healthcare industry requires a particular attention for Legals, disclaimers, and do & don’ts on the feed.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
Delivery & Next Steps:
Please select as many video as you want, or request as many iterations as you want for a total of 20 videos in 9:16 format
Please using the asset reference code (E.g. NGNL_XXXX) when selecting the videos.
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 round of feedback on your selected videos.
Once amended we will proceed to formatting in 4:5 for an overall delivery of 40 videos.
The content…
You have 20 great videos to choose/iterate from 👇