Vidsy + PANADOL
Extra Advance & Night PAIN
The Goal
This campaign has 2 objectives:
Drive consideration of Panadol Extra Advance by highlighting its use cases that position it as the superior option to private label.
Raise awareness of Panadol Night Pain by introducing it as the superior relief to pain that causes sleepless nights.
Below are the different ways we approached the content and a summary of the routes we explored:
PANADOL NIGHT + PANADOL EXTRA // YOUTUBE 15-SECS - Hook Line, sinker approach showing off not only the problem that the product is solving, but also the key benefits/characteristics of Panadol Night.
PANADOL NIGHT + PANADOL EXTRA // INSTAGRAM -6-SECS - Straightforward animation that adopts a problem/solution approach.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Panadol branding has been injected through each piece of content, to increase brand recognition & recall.
🏃♂️On-the-go content 🏃♂️- All content delivers a hook message, the claim, or the product itself in a short amount of time and brings core info within the first 3 seconds.
👩⚖️Legal & Disclaimers 👩⚖️- The healthcare industry requires a particular attention for Legals, disclaimers, and do & don’ts on the feed.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
Delivery & Next Steps:
Please select
3 x Panadol Extra Advance 6 seconds videos (Instagram Stories)
3 x Panadol Extra Advance 15 seconds videos (TrueView)
3 x Panadol Night Pain 6 seconds videos (Instagram Stories)
3 x Panadol Night Pain 15 seconds videos (TrueView)
Please using the asset reference code (E.g. NGNL_XXXX) when selecting the videos.
Some videos are currently in 9:16 format, optimized for Stories & others in 16:9 formats for TrueView.
Following selection, you have 2 round of feedback on your selected videos.
Once amended we will proceed to formatting of the 6 seconds videos in 1:1 & 16:9 for an overall delivery of 24 videos.
The content…
You have 12 great videos to choose from 👇