Vidsy + Oppo
Uncover The Ultimate
✅ Campaign Goal
This campaign is all about pushing consumers towards pre-ordering the latest phone launch from OPPO, the Find X2 series smartphone.
⭐️ Creative Strategy
Throughout the content we push the viewer to Uncover The Ultimate. This is done from a few different lenses:
Offer led - use the enticing nature of the free gift to push people to purchase
USP Focus - opening on features to tout the benefits of the device
Featured Reviews - playing off the strong social proof to boost CTR
📱 Social Best Practice
Targeting Facebook and Instagram, we made sure to tap each platform’s best practices and considerations.
🎶Sounds Great - But also excites with sound off! Super important when looking to educate viewers on the offer and key USPs
👀Focused - Each video is consumable, direct and easy to digest in the news feed
💥Impactful - Each piece of content features prominent and powerful messaging to cut through the clutter and excites consumers about Oppo!
The Content
When referencing content, please use the code (E.g. VQUR_7940)
Delivery & Next Steps:
All videos are 1:1 (and will also be formatted to 16:9)
Please select 6 videos and provide your first round of feedback by 10am tomorrow (May 20)
Please note: When referencing content please use code (E.g. VQUR_7940)