Vidsy + NYX
Virtual Try-On
The Goal
Get consumers to try NYX products using the Virtual Try On tool.
Below are the different ways we approached the content and a summary of the routes we explored:
1️⃣ NEW EXPERIENCE (6sec Paid social)- Very straightforward & eye catching animation that shout about this new experience, full catalogue try-on tool from NYX, piquing viewer curiosity and enticing them to try.
2️⃣ THE NEXT BEST THING (6sec & 15sec organic social) - The focus on the tool and EXCITE fans, showing them endless possibilities of products, colors and shades to try in VTO. For 6-sec content we have a focus product, and multiple in the longer content.
3️⃣ THE 1-0-1 - (15sec In-store) Use a Step by Step approach, detailing the necessary steps for them to access VTO: grab a phone, scan the QR code, then browse the products and play!
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The new NYX branding has been injected through each content, to increase brand recall & recognition.
🎯Core Message Upfront 🎯- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
New Experience - 3 videos x 2 formats
9:16 for FB + IG stories
4:5 for FB + IG in-feed
The Next Best Thing - 4 videos x 2 formats
9:16 for FB + IG stories
4:5 for FB + IG in-feed
The 1-0-1 - 1 videos x 1 format
4:5 for In-store (to confirm specs)
Delivery & Next Steps:
Please select your favorite 3 + 4 + 1 videos from, using the asset reference code (E.g. NGNL_XXXX)
Selection/feedback by EOD Wednesday 1st in preparation for a feedback call on Thursday
Following selection, you have 2 rounds of feedback on your selected videos.
Once amended we will proceed to formatting for an overall delivery of 15 videos.
The content…
You have 8 great videos to choose from the variations below 👇