Vidsy + Norton
Privacy Faces
During this campaign you supported 9 creators.
⚽️ The Goal
With this campaign we want to target potential customers and drive interest for Norton 360, as part of the new Privacy ‘Faces' campaign.
⭐️ The Creative Execution
We transform the original TVC into bite-sized videos that are:
Designed for impact on social placements
Push the product upfront, drive consideration and brand affinity
We do that by exploring a number of story arcs that we can use to help make the story more visual and interesting for social. Such as…
Burst - A flash of excitement at the beginning before some light entertainment
Pulse - Pulsing the message throughout the content interspersed with visuals.
Moment - Taking a single moment from a story and using that as content.
📱 Placement
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
Recognizable - The Norton branding is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Digestible - Each video is consumable, direct and easy to digest.
Creative Variance - Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
The Content
When referencing videos please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 16:9
You can select 3 videos (1x20sec 1x15sec and 1x6sec)
Please note: When referencing videos please use the code (E.g. WKR_3971)