Vidsy + NESCAFE
INSIDE THE POD
The Goal
In this campaign, we want to raise awareness on the Nescafe Gold origins that are available in single-serve coffee pods. The second objective is to drive purchase intent.
Below are the different ways we approached the content and a summary of the routes we explored:
SOCIAL CUTDOWN 🎬 - Drive the viewers into the narrative of the TVC and preserve a “Linear Story Arc”.
PRODUCT & MESSAGE ✨ - Prioritize product & message. The message can be pulsed throughout the video.
INSIDE THE POD 👌 - Straightforward/quick animation that goes from inside the pod (plantation etc) to outside the pod (Man in the kitchen).
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The Nescafe branding has been slightly injected through each content, knowing that it shouldn't be the focus.
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
Delivery & Next Steps:
You have 3 Videos & 1 still to choose from 8 videos & 4 stills variations.
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 1 round of amends on your selected videos.
Once amended we will reformat the videos in 4:5 (Feed) & 16:9 (In-stream).
The content…
You have 3 great videos & 1 still to choose from the variations below 👇