Vidsy + Native
So Fresh So Clean
During this campaign you supported 6 creators.
✅ The Goal
This campaign is all about showing why Native Body Wash is the top option for those looking to add a naturally effective product to their daily routine.
We’ve leveraged gorgeous still assets and slick animation treatments to paint a vivid picture: Native’s body wash is more than just natural — it’s a product you already know, even if you’ve never tried it.
⭐️ The Creative
We’ve created content divided into three creative buckets, all centered around Native’s existing brand characteristics.
ALL NATURAL 🍃 - In these videos, we placed high visual emphasis on Native’s natural composition, harkening back to one core idea.
WHITE SPACE 🏳 - This content leverages Native’s clean branding to help land several key messages.
MOVING BILLBOARD 💫 - For this final bucket, we leaned all the way into Pinterest best practices, resulting in truly bespoke Native content.
📱 Placements
Targeting Pinterest, we wanted to make sure we tapped into the platform’s best practices and considerations:
RECOGNIZABLE - The Native logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand’s identity.
FOCUSED - Native body wash product shots and natural ingredients are front and center.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the Native story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are in 2:3 (optimized for Pinterest)
Please select 4 videos and provide your first round of feedback by EOD tomorrow (April 14).
Please note: When referencing content please use code (E.g. WKR_3971)