Vidsy + Murad
Gold Standard
During this campaign you supported 8 creators.
✅ The Objective
This campaign is all about establishing Murad as having the premier skin-brightening treatment available: Vita-C Glycolic Brightening Serum.
We’ve leveraged vibrant product assets, distinct branding and premium motion graphics to paint a vivid picture: Murad has everything you need to achieve brighter skin — and it’s all in one product.
⭐️ The Creative
We’ve created content bucketed into two distinct groups:
✨ Shine Bright: In these videos, we leverage the full spectrum of Murad branding and make the most of vertical space to land our key elements — while emphasizing our brightening message at a variety of stages.
📺 Big Picture: Here, we showcase unique visual techniques to land our key brightening messages in landscape, utilizing different placements and timings to maximize creative variety.
📱 The Placements
Targeting Facebook, Instagram, and YouTube, we made sure to tap into each platform’s best practices and considerations for each format.
Recognizable: The Murad logo and product images are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each 10-second video is consumable, direct and easy to digest in a news feed or story.
Quick Hook: Across our 15-second videos, special emphasis in placed on the first 5 seconds, front-loading our branding and hook message.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
IG/FB Stories Assets - Please select 3 videos
YouTube Assets - Please select 3 videos
Delivery & Next Steps:
Videos currently in 9:16 will also be optimized for 4:5
Please select 3 videos from each showreel (6 in total), and provide your first round of feedback, by EOD tomorrow (August 27th) in preparation for our Feedback Call on August 28th at 12 p.m. ET.
Please note: When referencing content please use code (E.g. WKR_3971)