Vidsy + Mountain Dew
PUBG - The Hype
The Goal
To promote the Mountain Dew brand sponsorship of PUBG Mobile World League and encourage gamers to fuel their battles with Mountain Dew - putting Dew front-of-mind with gamers!
The Direction
Within this brief we explored 2 creative routes to ensure variety within the content and messaging - utilising a mix of core MTNDew brand elements and PUBG gameplay, footage and stills:
Building The Hype - cementing the Mountain Dew and PUBG partnership with a high octane impact - landing the combined worlds with a BOOM!
Fuelling The Hype - communicating that Mountain Dew is the perfect gaming refreshment - you're playing PUBG, you need some Dew!
Considerations
For both the Build & Fuel content we’ve made sure we tap into a number of best practices:
Brand - strong brand & product presence
Impact - landing a core message and product within the first 3secs
Consumable - easily digestible and engaging within viewing experience
Focussed - clear and concise messaging
The Content
You have 14 great videos to choose from 👇
Delivery & Next Steps:
You can choose 8 videos:
3 x 9:16
5 x 16:9
Please note: When referencing videos please use the code (E.g. ZIRE_0724)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on formatting for other placements