Vidsy + Maybelline
All Made Up
During this campaign you supported 9 creators.
✅ The Objective
There’s never been a better time to buy the best makeup products Maybelline has to offer. And this campaign is all about spreading the word.
We’ve leveraged vibrant product assets, distinct branding and premium motion graphics to paint a vivid picture: Maybelline has the products to perfect any look — and now’s the time to add to your collection.
⭐️ The Creative
We’ve created Coupon content for three tracks: Eye, Lip and Face.
Eye videos currently feature Mascara products. We will iterate on your selected Eye video style to also include Brow products and General Eye products, for a total of three Eye videos.
Lip videos currently feature the Superstay Ink and Crayon products. We will iterate on your selected Lip video style to also include Color Sensational products and a mix of the two, for a total of three Lip videos.
Face videos currently feature the Fit Me Foundation and Concealer products. We will iterate on your selected Face video style to also include the IAR and Fit Me Concealer products and the Fit Me Foundation and BB Cream products, for a total of three Eye videos.
We’ve also created Sweepstakes content. These videos feature Eyes Can Talk branding and the following products:
Falsies Lash Lift in Very Black
Tattoo Liner Gel Pencils in Striking Navy and Sparkling Silver
Color Strike Eyeshadow Pens in Flash and Spark
📱 The Placements
Targeting Facebook and Instagram, we made sure to tap into the platform’s best practices and considerations for each format.
Recognizable: The Maybelline logo is featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each video is consumable, direct and easy to digest in a news feed or story.
Impactful: Each piece of content features powerful yet concise messaging to cut through the clutter and connect our visuals to actions.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All videos are 9:16, and will also be optimized for 4:5
Please select 1 video from each showreel (4 in total), and provide your first round of feedback, by Thursday (July 23rd) in preparation for our Feedback Call on Friday. (July 24th at 10:30 a.m. ET).
Please note: When referencing content please use code (E.g. WKR_3971)