Vidsy + Mars
Nutro. Feed Clean.
The Goal
To raise awareness amongst potential consumers of the Nutro. Feed Clean brand, Grain-Free & Wild Frontier products for dogs by communicating the core values of the Feed Clean philosophy.
The Direction
Within this brief we explored 3 distinct creative directions to ensure variety within the content - impactful messaging and social proof complimenting TVC footage:
For Happy Dogs - tapping into the benefits of the product and why dogs love Nutro - showcasing the top reasons dog parents should feed their pets Nutro - supporting the life, health and happiness of their dog
Natural Choice - hitting home with a natural pet food theme - Nutro is the best way to feed your dog.
N-R-G - all about energy, communicating that Nutro energises your dog from the inside out - utilising active dog footage to help visualise the message
Considerations
Focussing on Instagram Stories first (9:16), we’ve made sure we tap into platform and creative best practices:
Brand - strong brand & product presence
Consumable - each video is impactful, easily digestible and engaging
Focussed - clear and concise messaging around key brand philosophy
The Content
You have 10 great videos to choose from 👇
Delivery & Next Steps:
You can choose 5 videos:
Please note: When referencing videos please use the code (E.g. XQLB_7558)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the asset we'll work on formats