Vidsy + MandM Direct
Shop Smart
The Goal
To drive new users to the MandM Direct site by communicating the MandM Direct proposition in a clear, relatable and authentic way, without replying on brand names or product.
The Direction
Within this brief we explored 2 creative routes to ensure variety within the content:
That Feeling When… - shot in a relatable way, using solely customer expressions and emotions with complimentary overlays we communicate the MandM Direct purchasing process
Proud to be Different - to dispel any too good to be true thinking we’ll utilise an influencer/vlogger style approach to tell compelling MandM brand stories and explain how MandM ensure the customer always get the biggest brands for the lowest prices
Considerations
Focussing on YouTube TrueView for Action (16:9) and built for mobile first, we’ve made sure we tap into placement and social creative best practices:
Attract - grabbing attention in a number of ways and hooking the audience in
Brand - strong brand & proposition presence
Connect - relatable, authentic and easily digestible
Direct - clear and concise messaging
The Content
You have 17 great videos to choose from.
Delivery & Next Steps:
You can choose 6 videos:
Please note: When referencing videos please use the code (E.g. XYBC_7557)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on display and remaining video formats