Vidsy + L’Oreal Paris
Superior Préférence
🎯 Objective
CONSIDERATION + CONVERSION
Drive consideration + conversion to communicate Superior Préférence as the go-to mega brand, across all consumer segments.
🎨 Direction
The creative direction for this campaign varied between consideration and conversion.
Group 1 + 2 - Consideration - 10 sec IG + FB
Using Kate Winslet’s asset to drive brand awareness.
Group 3 + 4 - Conversion - 4 sec IG + FB
Showing benefits of the product to push it’s efficacy.
🤩 Content
When referencing videos please use the code (E.g. VDSY_0001)
GROUP 1 - 2 Videos - 10 sec - IG + FB - Select 2 video from the 4 available.
GROUP 2 - 2 Videos - 6 sec - IG + FB - Select 2 video from the 4 available.
Le Color Gloss
🎯 Objective
We want to leverage social proof and influencer assets in these set of videos and we will be doing this by:
A mashup of the best “Aha” moments from each influencer assets.
Before and after results.
Show range of products.
🎨 Direction
The creative direction for this campaign varied between the three videos.
Influencer Mashup - up to 15” TikTok
We will combine with UGC and brand assets to make this product luxurious.
Before & After - up to 15” TikTok
Show the difference using Le Color Gloss can have in your hair in between salon visits.
Product Focus - up to 15” TikTok
We will show the range of products from blondes to grey to show variety. Relying less on UGC footage and more on highlighting the range of products.
🤩 Content
When referencing videos please use the code (E.g. VDSY_0001)
Influencer Mashup - 2 Videos - Up to 15 sec - TikTok - Select 1 video from the 2 available.
Before & After - 2 Videos - Up to 15 sec - TikTok - Select 1 video from the 2 available.
Product Focus - 2 Videos - Up to 15 sec - TikTok - Select 1 video from the 2 available.
Delivery & Next Steps:
Select the videos you’d like to proceed with from the showreels above.
Following selection, you have 2 rounds of feedback on your selected videos.
Provide feedback on the videos to Vidsy on 12th May
Vidsy to action feedback and re-supply on 13th Feb
*Final videos to be delivered on 19th May
*any delays with feedback/approvals will affect our final delivery date & additional costs will occur