Vidsy + L’Oreal Paris
Revitalift
The Goal
Educate consumers on the new Revitalift Night Serum, how to use it and why Pure Retinol makes it a superior product.
The Direction
Within this brief we explored 6 sub-topics to ensure variety within the content and messaging - utilising a mix of model & product visuals with engaging motion type:
Retinol Ingredient Education - Product introduction, what is it?
Why Pure is Better - Showcasing product superiority
Debunking Retinol Myths - Common misconceptions
Acclimation Period - Tips for getting started
Routine - Incorporating it into your routine safely with SPF
Preventive & Corrective Care - Appealing to women of all ages (25+)
Considerations
Across all content we’ve made sure we tap into a number of best practices:
Brand - strong brand & product presence
Impact - landing a core message or proposition within the first 3secs
Consumable - easily digestible and engaging
Focussed - clear and concise messaging
The Content
You have 14 great videos to choose from 👇
Delivery & Next Steps:
You can choose 6 videos
Please note: When referencing videos please use the code (E.g. QBQB_2732)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the assets we'll work on formatting for other placements