Vidsy + Google
Local Services
The Goal
Drive acquisition of new customers by showcasing how Local Service Ads can benefit and help grow your business.
The Direction
Showcase how Local Service Ads by Google is the simple and accessible offering that local service providers been waiting for. Google is here to take care of the demand, so they can focus on what they're best at!
Key benefits: getting more qualified leads with localised reach with an easy to use platform, and only paying for the leads received.
We explored two creative routes in the brief both utilising impactful copy and illustrative assets:
Hook-Line-Sinker - story-led narrative across a longer duration
Hook - straight to the point with a shorter duration
Considerations
We’ve made sure we tap into placement and creative best practices:
Brand - bold, upfront presence through branding and illustrative elements
Context - relevancy through complimentary visuals and compelling messaging
Messaging - clear and concise in a quick and effective way
The Content
You have 10 x videos and 4 x stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x <12sec videos
2 x <6sec videos
2 x stills
Please note: When referencing videos please use the code (E.g. AQGX_9157)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders