Vidsy + Lillet
The French Aperitif
The Goal
To raise awareness of Lillet amongst a Pinterest audience of strong, independent and fashionable women by showcasing the products through relatable and sophisticated creative.
The Direction
Within this brief we explored two creative directions to ensure variety within the content - utilising impactful copy and a mix of lifestyle & product photography and TVC assets:
Inspiring Elegance - communicating a subtle sophistication associated with a single aperitif
The French Aperitifs - combining both aperitifs, perfect for those who love the French way of life
Considerations
Focussing on Pinterest, we’ve made sure we tap into platform and creative best practices:
Brand - strong brand and product presence - nothing that doesn’t showcase Lillet
Context - relevancy through visuals and messaging bring the brand to life and give the audience context
Messaging - clear and concise in a quick and effective way
The Content
You have 6 x videos and 9 x stills to choose from 👇
Delivery & Next Steps:
You can choose:
2 x videos
4 x stills
Please note: When referencing videos please use the code (E.g. IRJL_8768)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders