Vidsy + Lay’s Strong
Perfect With Beer
The Goal
Launch the new Lay’s Strong crisps with a bang - driving the core message Perfect with Beer.
The Direction
Within this brief we explored 3 creative triggers to ensure variety within the content:
Weather - association with both good and bad weather
Time - utilising afternoons or evenings as the perfect time to enjoy Lay’s
General - simple no-nonsense approach to land the core message
Considerations
Focussing on Instagram Stories first (9:16), we’ve made sure we tap into platform and creative best practices:
Brand - strong brand & product presence
Impact - landing the core message and product within 3secs
Consumable - easily digestible and engaging within the story feed
Focussed - clear and concise messaging
The Content
You have 13 great videos to choose from 👇
Delivery & Next Steps:
You can choose 5 videos:
Please note: When referencing videos please use the code (E.g. DKUN_7665)
Following selection, you have two rounds of feedback to capture any required changes, such as pacing, branding tweaks or copy edits. Please ensure this is consolidated feedback with internal stakeholders
Once we have sign-off on the asset we'll work on adding educational copy and formats