Vidsy + LA ROCHE POSAY
SKIN HEALTH MONTH
The Goal
Raise awareness for SHM (Skin Health Month), through the La Roche Posay product offering.
The focus will be CTR to learn more, while also encouraging gift / skin consult redemptions.
Below are the different ways we approached the content and a summary of the routes we explored:
FREE CONSULT 👨⚕️ - Focus on the free consultation offer for the SHM period.
FREE GIFT 🎁 - Focus on the free gift offer for the SHM period.
BRAND FILM 🎬- Put the emphasis on the La Roche Posay statement/meaning behind the SHM.
Best Practice
We’ve outlined some of the key social media best practices that we’ve incorporated into the content to make sure it doesn’t just look good but it’s also effective:
👌Branding 👌- The La Roche Posay + SHM branding has been injected through each content, in order to reinforce brand recall/recognition
🏃♂️On-the-go content 🏃♂️- All content delivers the message in a short amount of time and brings core message or hook within the first 3 seconds.
📈Creative Variance 📈- Each piece is unique meaning it's perfect for testing to understand what is engaging with consumers to influence future content.
🔇Sound Off 🔇- Content can be understood with sound off, however delights with sound on through the use of audio tracks that complement the animation style of the video.
The Scope
3x videos from ‘Free Consult’ or ‘Free Gift’:
9:16
4:5
2x videos from Brand Movie:
9:16
4:5
Delivery & Next Steps:
Please select your favourite 5 videos, using the asset reference code (E.g. NGNL_XXXX)
The videos are currently in 9:16 format, optimized for Stories.
Following selection, you have 2 round of feedback on your selected videos.
Once amended we will proceed to formatting in 4:5 (In-Feed) for an overall delivery of 10 videos.
The content…
You have 12 great videos from the variations below 👇