Vidsy + Lancôme
Project Name
🎯 Objective
BIM #? - AWARENESS
Take the objective directly from the Strategy Proposal. Ensure this is consistent with what has been agreed with the client upfront! Include any specific KPIs if they’re referenced by the client.
BIM #? - CONSIDERATION
Take the objective directly from the Strategy Proposal. Ensure this is consistent with what has been agreed with the client upfront! Include any specific KPIs if they’re referenced by the client.
BIM #? - CONVERSION
Take the objective directly from the Strategy Proposal. Ensure this is consistent with what has been agreed with the client upfront! Include any specific KPIs if they’re referenced by the client.
🎨 Direction
One or two lines that encapsulate the agreed Direction that the content took. Take this directly from the Proposal, and condense accordingly.
Be assertive. The content doesn’t aim to do anything, it will do what has been agreed - confidence is key!
BIM #1 - Top line description + Purpose
BIM #2 - Top line description + Purpose
BIM #3 - Top line description + Purpose
BIM #4 - Top line description + Purpose
BIM #5 - Top line description + Purpose
🤩 Content
You should breakdown the showreels based upon the campaign deliverables. Refer back to the Deliverables slide within the Proposal, and create Showreels based upon these.
When referencing videos please use the code (E.g. VDSY_0001)
BIM #1 - BIM TITLE - Select X videos from the Y available.
BIM #2 - BIM TITLE - Select X videos from the Y available.
BIM #3 - BIM TITLE - Select X videos from the Y available.
BIM #4 - BIM TITLE - Select X videos from the Y available.
BIM #5 - BIM TITLE - Select X videos from the Y available.
Delivery & Next Steps:
Select the X videos you’d like to proceed with from the showreels above
Following selection, you have 2 rounds of feedback on your selected videos.
Provide round 1 feedback on the videos to Vidsy on XXXXXXX
Vidsy to action round 1 feedback and re-supply on YYYYYYY
Provide round 2 feedback on the videos and confirm which BIMs you would like to turn into GIFs & e-com on XXXXXXX
Vidsy to action round 2 feedback and re-supply including GIFs & e-com on YYYYYYY
Once approved Vidsy to reformat the content to XYXYXY incl. any statics, e-com & GIFs
*Final videos including VI to be delivered on ZZZZZZZZZZ
*Opera packaging to be completed within 2-3 days following final delivery
**any delays with feedback/approvals will affect our final delivery date & additional costs will occur