Vidsy + Lancôme
Smart Beauty
During this campaign you supported 8 creators.
✅ The Objective
This campaign is all about establishing Lancôme as having the most advanced services to help consumers discover their true skincare needs — and driving viewers to download or book their session.
We’ve leveraged vibrant product assets, distinct branding and premium motion graphics to paint a vivid picture: With Skin Screen and e-Youth Finder, Lancôme can deliver the insight nobody else can — wherever you are.
⭐️ The Creative
We’ve created content separated into 3 groups:
Skin Screen in the following formats:
9:16 (10 seconds)
1:1 (4 seconds)
e-Youth Finder in the following formats:
9:16 (10 seconds)
1:1 (4 seconds)
Combination in the following format:
9:16 (10 seconds)
📱 The Placements
Targeting Facebook, Instagram and WeChat, we made sure to tap into the platforms’ best practices and considerations for each format.
Recognizable: The Lancôme brand and each service logo are featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each video is consumable, direct and easy to digest in a news feed or story.
Key Message: Across our 4-second content, videos open with a hook message before quickly landing a single visual and benefit message and driving action.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All 9:16 will be optimized for 1:1, and all 1:1 videos will also be optimized for 9:16
Please select 5 videos (1 for each Skin Screen and e-Youth Finder duration, and 1 Combination), and provide your feedback by Thursday (3rd September) in preparation for our Feedback Call on Friday. (4th September at 3:30 p.m. BST).
Please note: When referencing content please use code (E.g. WKR_3971)