Vidsy + Kellogg’s
Shop & Save
🎯 Objective
CONVERSION
Drive traffic to the new Kellogg’s digital coupon platform and convert customers through redemption of coupons.
🎨 Direction
Kellogg’s Shop & Save is here to make shopping and saving — quick and easy, putting much valued time and $$$ back in parents’ pockets. The three routes we took for this campaign are:
Introducing 🤩 - highlight the key benefits of using this new service including the savings, the products and the ease of use.
All the savings 🤑 - the proof is in the pudding! Within this execution we will serve the most enticing offers on a plate for our audience.
Tasty coupons 😋 - leading with the food itself to showcase that these are the crunchiest, gooeyist, tastiest coupons on the planet.
📱 Placement
The videos have primarily been built for Facebook & Instagram Stories. And therefore, we’ve taken the following into account:
Kellogg’s Shop & Save upfront - we encouraged our Creators to find playful ways to land Kellogg’s upfront, and draw attention to the new service through playful animation.
Products are king - the Kellogg’s products are the main event, these are what audiences resonate with so they’re featured in every video
Entice and convert - we’ve explored different ways to entice the audience and land the proposition, with each video driving audiences to the landing page
🤩 Content
There are 9 videos across the two routes for you to choose from.
When referencing videos please use the code (E.g. VDSY_0001)
Delivery & Next Steps:
Select which 3 videos you’d like to proceed with (more available on request)
Provide us with your feedback by EOP Monday 10th August
We will then work with you on the feedback (3 rounds) until Tuesday 25th August (if required)
Following sign off we will reformat the videos to Feed
Final delivery of assets is due on Thursday 27th August