Vidsy + Kate Somerville
Sensitized No More
During this campaign you supported 10 creators.
✅ The Goal
This campaign is all about establishing DeliKate recovery cream as the new solution to sensitized skin.
We’ve leveraged video footage, product images and clean animation to paint a vivid picture: DeliKate doesn’t only work quickly, it works for longer, giving you both instant relief and long-term restoration.
⭐️ The Creative
Within each piece of content we’ve tapped into three main stages of the customer journey, as well as pushing the following key points:
Introduce It 👩⚕️- In these videos, we establish exactly what sensitized skin is, and why DeliKate is the solution.
Prove It 💪 - Here, we show how DeliKate’s breakthrough formula results in restoration magic.
Close It 🧾- Finally, we break out some mesmerizing visuals and make one final claim to seal the deal.
📱 Placement
Targeting Facebook and Instagram, we wanted to make sure we tapped into platforms and consideration best practices.
RECOGNIZABLE - The Kate Somerville logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each video is consumable, direct and easy to digest in a news feed or story.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the DeliKate story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All images and videos are 9:16 (and will also be formatted to 4:5)
Please select 6 videos and provide your first round of feedback by EOD today (April 21st) in preparation for our Feedback Call tomorrow (April 22nd) at 9:30am PT.
Please note: When referencing content please use code (E.g. WKR_3971)