Vidsy + Kate Somerville
Clear Face, Clear Mind
During this campaign you supported 10 creators.
✅ The Goal
This campaign is all about establishing EradiKate Acne Treatment as the very best option for unexpected breakouts.
We’ve leveraged video footage, product images and clean animation to paint a vivid picture: EradiKate is clinically proven to clear up acne fast.
⭐️ The Creative
Within each piece of content we’ve tapped into three main stages of the customer journey, as well as pushing the following key points:
INTRODUCE IT: 👩⚕️- One of Kate Somerville’s key differentiators is top in-clinic acne expertise.
PROVE IT: 💪 - Here, we show exactly how EradiKate makes such a difference.
CLOSE IT: 🧾- We’ve introduced it. We’ve proved it. Now, to seal the deal, we show yet another reason EradiKate stands apart from the competition: max-level sulfur.
📱 Placement
Targeting Facebook and Instagram, we wanted to make sure we tapped into platforms and consideration best practices.
RECOGNIZABLE - The Kate Somerville logo is featured prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
FOCUSED - Each video is consumable, direct and easy to digest in a news feed or story.
IMPACTFUL MESSAGING - Each piece of content features prominent and powerful messaging to cut through the clutter and tell the EradiKate story.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
All images and videos are 4:5 (and will also be formatted to 9:16)
Please select 6 videos and provide your first round of feedback by EOD today (March 17).
Please note: When referencing content please use code (E.g. WKR_3971)