Vidsy + IT Cosmetics
From Day To Night
During this campaign you supported 12 creators.
✅ The Objective
This campaign is all about establishing IT Cosmetics as having the premier power duo to help remedy aging skin: Confidence In A Cream and Confidence In Your Beauty Sleep.
We’ve leveraged vibrant product assets, distinct branding and premium motion graphics to paint a vivid picture: IT Cosmetics can deliver all the ingredients and benefits you need in your skincare routine — in just one pair of products.
⭐️ The Creative
We’ve created content bucketed into three distinct tracks:
👩🔬 Ingredient Story: This content reveals the all-star lineup of ingredient packed inside of each product, leveraging varying degrees of motion-poster approaches
1️⃣2️⃣ Easy as 1-2…: Here we let the products’ ease of use speak for itself: With just two steps, you can improve your entire existing skincare routine.
🌅 The Big Picture: With more time at our disposal in these YouTube videos, we elaborate more on exactly why It Cosmetics’ power duo is a must-have.
📱 The Placements
Targeting Facebook, Instagram, Pinterest, Snap and YouTube, we made sure to tap into the platform’s best practices and considerations for each format.
Recognizable: The IT Cosmetics logo is featured early and prominently in each piece of content, while messaging and visuals are consistent with past portrayals of the brand identity.
Focused: Each 10-second video is consumable, direct and easy to digest in a news feed or story.
Quick Hook: Across our 15-second videos, special emphasis in placed on the first 5 seconds, front-loading our branding and hook message.
The Content
When referencing content, please use the code (E.g. EBQ_9383)
Delivery & Next Steps:
Videos currently in 9:16 will also be optimized for 4:5 and 1:1
Please select 4 vertical videos and 4 YouTube videos, and provide your first round of feedback, by tomorrow (August 7th) in preparation for our Feedback Call.
Please note: When referencing content please use code (E.g. WKR_3971)